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RIBA previews new look and focus for the future
- Oct 1, 2025
- Latest News
RIBA previews new look and focus for the future
The Royal Institute of British Architects (RIBA) has today offered a first glimpse of its new, refreshed brand.
Following extensive consultation, discussion and debate guided by external brand experts Johnson Banks, RIBA will not only introduce a redesigned visual identity including a new logo and colour scheme in the coming weeks, but a new way of telling the world why it exists and what it sets out to do: to advance architecture for all, by building the world’s greatest community of architects.
The full story behind the brand development, as well as its core elements, will be revealed upon launch of its new digital platform, RIBA.org, later this month. This will be followed by comprehensive implementation over the coming months across all RIBA facets, assets and sub-brands.
RIBA President Chris Williamson said:
“The rebrand will be more than just a new look; it will be a powerful statement of our intent as an outward-looking, purposeful cultural institute. RIBA must remain relevant and essential to architects and practices across the globe, grow its membership among those early in their careers, and advocate on behalf of its members.”
Alongside the launch of RIBA.org, the rebrand marks a major milestone in RIBA’s House of Architecture programme – a once-in-a-generation investment to upgrade its digital infrastructure, unlock its world-class Collection and sensitively refurbish its historic headquarters.
Chair of RIBA’s Board Jack Pringle said:
"It’s been over a quarter of a century since RIBA last considered its brand — with its 200th birthday approaching in 2034 it’s the perfect time to position our brand for the future. It’s vital that we modernise and adapt to the ever-evolving digital world and be fit for the 21st century. The upcoming rebrand is bold, creative and in-step with the digital world, marking a significant step forward for RIBA and our wider House of Architecture programme.”
Responding to its members’ call for a fresher, more creative identity, RIBA will unveil a revitalised visual identity. The new logo, inspired by the spaces and connections between walls and structures, creates a bold typographic mark. RIBA’s historic red takes centre stage once again, while the signature crest remains—refined and softened as a subtle sign-off.
Creative Director & Founder of Johnson Banks, Michael Johnson said:
“Rebranding an esteemed organisation such as RIBA has to be done with great care - ensuring it remains relevant and resonant in a changing world, while also acknowledging and respecting its history. That’s why we’ve brought key assets – like its famous red – to the forefront and retained the historic crest. But it needed a more modern brand, and clearer voice – and that’s expressed in its new narrative and a bold new logotype that puts the RIBA name front and centre.”
“We’ve admired RIBA, from afar, for decades. This has been a once-in-a-lifetime opportunity to build on a world-famous organisation’s strengths, whilst modernising its verbal and visual brand as it gears up for its bicentenary.”